Last week I posted an overview and tips for Google's new Instant Preview for Ads feature over at Great Finds, the official iCrossing blog.
Google Instant Previews has made its way to ads – a logical next step for Google. This new feature will help marketers improve the effectiveness of your owned and paid media by qualifying people who click on ads to visit your site, evaluating your landing page, and even performing competitive analysis. This blog post tells you how and why.
As in the natural search version, Instant Previews provided a magnifying glass icon that appears next to each ad and page listing. Once a person clicks on the icon, he or she is able to quickly preview the landing page for every ad and evaluate the content.
Head over to Great Finds to continue reading.
